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Published on: 2007-09-06
Alexa Ranking - A Web Site
All businesses that have taken up online marketing, aim at
improving their conversion rate. Now, there are different ways of attracting targeted traffic. Some go for a good place in
the SERPs, others like to know that their site receives heavy traffic. Either
way, everybody has this goal of achieving financial success.
But, while scoring high with Google may seem to certain
business people the only way to make themselves known and thus reaching their
goal, there are others that think that a good place in the Alexa ranking
system might benefit them just as well.
What is Alexa Ranking?
This is a ranking system set by alexa.com
(a subsidiary of amazon.com) that basically audits and makes
public the frequency of visits on various Web sites. The algorithm according
to which Alexa traffic ranking is calculated, is simple. It is based on the
amount of traffic recorded from users that have the Alexa toolbar installed
over a period of three months.
This traffic is based on such parameters as reach and page
views. The reach refers to the number of Alexa users who visit a particular
site in one day. Page view, as its name shows, is the number of times a
particular page (URL) is viewed by Alexa users. Alexa.com makes it clear
though that, if a particular user visits the same URL multiple times on the
same day, all those visits will be counted as one.
The first step of the ranking process is calculating the
reach and number of page views for all the sites on the Web on a daily basis.
The Alexa ranking is obtained by performing the geometric mean of reach and
page views, averaged over a predefined period of time (three months).
How Alexa Ranking Works
It's quite easy to get started. All you have to do is
visit the alexa.com site and download (and install) the Alexa
toolbar. This toolbar offers a search function but it mainly
displays the rank (at a global level) of the visited site, as well as the
sites that have been visited by Web surfers that are linked in some way to
the site being visited.
The Alexa toolbar not only displays information, but it
also sends data to the central server. Thus, each time you visit a Web page
via a Web browser (be it Internet Explorer or Firefox) that has the toolbar
installed, information is sent to the server indicating your IP and the page
you are visiting. Such data is gathered from all the Web users who have the
With Alexa, the smaller the numerical ranking, the better.
Most people say that if you manage to make it in the top 100,000, it is a sign
that your site enjoys quite heavy traffic.
Is Alexa Ranking Worth Anything?
Traffic can be used as a competitive intelligence tool
but you should take into consideration the fact that its sample size of
audience is too small; Just enter your competitor's site in the
"Compare Sites" section and measure the results of your web
marketing efforts in comparison with your competitors'.
opposed to Google's PageRank, the lower your ranking number, the better.
helps Webmasters and advertisers see the true marketing potential of
your Web site. The better your Alexa rank, the higher they will be
willing to bid to buy advertising space on your Web site.
pages or blogs are taken into consideration and ranked in the same
manner as regular Web sites. They will even get a distinctive mark (*)
that Alexa ranking offers you information about your Web site, it is a
good tool to have in view of search engine optimization.
everybody has the Alexa toolbar installed, so there might be millions of
Web sites that, even if they have a lot of traffic, will not be ranked
(or not high enough) by Alexa. It is rather relative.
people say that it is inaccurate and that Alexa traffic can be greatly
influenced (or "gamed", as some prefer to call it).
are not ranked separately, and neither are subpages within a domain. The
overall traffic is calculated for the top-level domain only.
Ways to Improve Your Alexa Ranking
If you want to boost your Alexa traffic ranking, you just
have to follow some quite simple rules, such as:
and install the Alexa toolbar and then surf your own site.
the Alexa widget on your Web site. It will entice the visitors to check
it out, and you know, each click counts.
useful, quality content, mostly webmaster-related. Promote it on
webmaster forums and on social networking sites. The idea is to get as
many computer and Internet savvy people as possible to visit your site,
since the probability that they will have the Alexa toolbar installed is
posts on your blogs and articles about Alexa. You will get links to your
pages that will help improve your ranking.
your friends about the Alexa toolbar, have them download and install it
on their computers, and then tell them to visit your site.
Alexa redirect. This means placing http://redirect.alexa.com/redirect?
in front of your Web site's URL. Thus, Alexa will even take into
consideration clicks on redirected links even if the visitor does not
have the Alexa toolbar.
you post on webmaster forums, include your site's URL in your signature.
It is very likely that most webmasters have the toolbar installed, and
there's a great probability that they'll visit your site.
As we have seen, there are pros and cons to Alexa ranking.
The bottom line is that most people consider it valuable only for direct
advertising. Given the fact that Alexa ranking for a site is calculated on
the basis of how many visitors with the Alexa toolbar installed have visited
that particular site, the results can be inaccurate most of the time.
Nevertheless, it may prove useful for sites with very good
traffic that attract highly targeted leads, since Alexa focuses more on the
traffic that Web sites receive rather than on links to it. As a Web site
monetization strategy, we can safely say that Alexa ranking might be the